BUSINESSES I’VE BUILT

Est. 2021. | A SaaS licensing platform for creative event producers.

Est. 2021. | A SaaS licensing platform for creative event producers.
Est. 2020 | A boutique consultancy for creative entrprenuers.

Est. 2020 | A boutique consultancy for creative entrprenuers.
Est. 2015 | A creative services agency connect corporate with local talent.

Est. 2015 | A creative services agency connect corporate with local talent.
Est. 2009 | A global arts platform providing tools, resources, exposure and education.

Est. 2009 | A global arts platform providing tools, resources, exposure and education.
Est. 2008 | My personal holding company.

Est. 2008 | My personal holding company.
Est. 2005 | A fashion, music & art showcase

Est. 2005 | A fashion, music & art showcase

BUSINESSES I BUILT

WITH OTHERS

  • StackWrap

    A workflow management SaaS tool that consolidates tools, resources and materials for Real Estate Brokerages.

    Get organized
  • Person in blue soccer uniform holding a soccer ball on a field, with "RAC Sports" logo overlay.

    RAC Sports

    A league sports management platform with ESPN level stats for the average player.

    Start Playing
  • The Local Gist

    THE LOCAL GIST

    A SaaS licensing platform for local champions.

    Hyper-local deals, discounts, and promotions for everything you can eat, drink or experience in a community.

    Search Deals
  • Group of eight people posing with two Moke vehicles, one pink and one white, on a sunny day. They are dressed in casual summer attire, some wearing hats and sunglasses, with mountains visible in the background. "Moke & Wine" logo in the foreground.

    Moke & Wine Tours

    Thoughtfully curated wine tours on instagramable Moke e-cars in Temecula Valley.

    Book a Tour

Angel investments*

*I write small Angel checks to bold founders, making the world a more creative, joyous, or efficient place.

“We’ve all seen Luerra in action, taking her big idea from a one-woman operation to a national, and even a bit international, artistic empire. She never ceased to learn and evolve, rise to meet challenges, and proceed like a happy warrior, with love and good humor, through all of it. But crucially, her big idea was one which was founded on the premise of amplifying other people’s voices, supporting and guiding their own creativity and drive. So her success has been very much defined by the success of others, which is beautiful.”
— SHANA NYS DAMBROT, ARTS EDITOR, LA WEEKLY

recognition

Creative projects

Philanthropic Projects

  • RAWketeers Kids Program

    RAWketeers Kids Program

    In partnership with the Boys & Girls club we deployed RAW Artists to teach kids real world art practices in music, performance and visual art.

  • The National Arts Drive

    The National Arts Drive

    A COVID-19 idea that sparked an international movement. Artists from anywhere were invited to participate in the National Arts Drive that allowed spectators to view art and performances from neighbors by following an interactive map. https://www.nationalartsdrive.com/

  • Skidrow

    DTLA Skid Row Fashion, Music, Food & Art Drive

    Rallying the Los Angeles community to donate clothing and food for The Mission in Downtown Los Angeles. We hosted a live music day with art therapy for the un-housed population in DTLA.

let’s get to work!

🔥 HOT TAKE: One’s most important asset in business is creativity.