BUILDING with
startups
& small businesses
to achieve
profit
& sustainability.
START * SCALE * STREAMLINE *
START * SCALE * STREAMLINE *
Hi, I’m heidi
a SERIAL BUSINESS BUILDER, exited founder & former ceo
For 20 years, I’ve built, bootstrapped, scaled, and exited* companies acrossB2B SaaS, live experiences, entertainment, fashion, retail, and e-commerce. I launched my first venture at 11, grew a global $MM company recognized on the Inc. 5000, authored an Amazon bestselling book, and have worked with hundreds of founders navigating the challenges of building and growing businesses.
With a deep obsession for efficiency, a data-informed mindset, and a knack for untangling operational chaos, I’ve earned the nickname “Marie Kondo of Small Business.”
Today, as a strategic advisor, angel investor* and mentor, I work with ambitious founders and business owners who have built something worth growing. Whether they're preparing for their next stage of growth, navigating operational growing pains, or simply trying to get out of the weeds, I help them find clarity, build smarter systems, and grow profitably and sustainably.
PORTFOLIOS
*3 (modest) exits. 18 Angel Investments (and counting), 10 businesses built and bootstrapped.
Written things
Published in 2019. The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs.
My free monthly long-form newsletter for bootstrappers where I say the ‘quiet part out loud’ and harvest all my hard-won lessons