For almost 20 years, Heidi Luerra has built, bootstrapped, and founded businesses in creative industries such as the arts, entertainment, fashion, and technology. With a strong and innate entrepreneurial spirit, Heidi started her first business when she was only 11 years old and has since built and sustained a global multi-million dollar enterprise, wrote and published her own book, and worked with thousands of creative brands throughout her career to date.
With a deep respect for the underdog, her businesses have largely been built on the notion that independent artists, entrepreneurs, and creators deserve to be seen and heard. By harnessing technology, and unorthodox creative problem solving she’s managed to disrupt industries, democratize communities and build a platform and space to incubate this personal mission.
"We've all seen Luerra in action, taking her big idea from a one-woman operation to a national, and even a bit international, artistic empire. She never ceased to learn and evolve, rise to meet challenges, and proceed like a happy warrior, with love and good humor, through all of it. But crucially, her big idea was one which was founded on the premise of amplifying other people's voices, supporting and guiding their own creativity and drive. So her success has been very much defined by the success of others, which is beautiful."