HALuerra LLC is a holding company now, but it started as an event production company in 2008. Given the fact that social media was less ubiquitous back then, I only have pictures from that time on a CD somewhere (dating myself). During that period, I produced private events for corporate clients, non-profits, and cities in Southern California. Some of my favorites were securing a lane closure off Melrose Blvd. to host a street fashion show, a celebrity poker tournament, and the Avenues of Art & Design Walk for the city of West Hollywood.

Nowadays, HALuerra LLC is the vehicle I use for media, speaking engagements, my book, The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs as well as my angel investments. You can view my appearances in the ‘Recognition’ portion of my portfolio.