BUILDING with
startups
& small businesses
to achieve
profit
& sustainability.
START * SCALE * STREAMLINE *
START * SCALE * STREAMLINE *
Hi, I’m heidi
a SERIAL BUSINESS BUILDER, exited founder & former ceo
For 20 years, I’ve built, bootstrapped, scaled, and exited* companies across B2B SaaS, IRL experiences, arts & entertainment, and D2C retail and e-commerce. I launched my first venture at 11, grew a global, multi-million-dollar Inc. 5000 Fastest Growing Company, authored an Amazon Bestselling book, and have since worked with hundreds of founders to launch, streamline, or—when needed—rescue their businesses.
Driven by a deep obsession with efficiency, a data-informed mindset, and a talent for untangling operational chaos, I’ve been called the “Marie Kondo of Small Business.”
Today, I invest in, advise, and mentor emerging founders* and small business owners—helping them cut through the noise of entrepreneurship, get organized, and build profitably and sustainably.
fEATURED IN
PORTFOLIOS
*2.5 (modest) exits. 9 Angel Investments (and counting), 10 businesses built and bootstrapped.