Woman with curly hair wearing a peach blazer and white shirt, smiling, against a green background.

BUILDING with

startups 

& small businesses

to achieve

profit

& sustainability.

START * SCALE * STREAMLINE *

START * SCALE * STREAMLINE *

Hi, I’m heidi

a SERIAL BUSINESS BUILDER, exited founder & former ceo

Smiling woman with curly hair, wearing a white blouse and gold watch, sitting on a green sofa.

For 20 years, I’ve built, bootstrapped, scaled, and exited* companies across B2B SaaS, IRL experiences, arts & entertainment, and D2C retail and e-commerce. I launched my first venture at 11, grew a global, multi-million-dollar Inc. 5000 Fastest Growing Company, authored an Amazon Bestselling book, and have since worked with hundreds of founders to launch, streamline, or—when needed—rescue their businesses.

Driven by a deep obsession with efficiency, a data-informed mindset, and a talent for untangling operational chaos, I’ve been called the “Marie Kondo of Small Business.”

Today, I invest in, advise, and mentor emerging founders* and small business owners—helping them cut through the noise of entrepreneurship, get organized, and build profitably and sustainably.

fEATURED IN

PORTFOLIOS

*2.5 (modest) exits. 9 Angel Investments (and counting), 10 businesses built and bootstrapped.

Written things

Two people sitting on a couch, smiling at the camera. One person is holding a book titled "The Work of Art." A TV with an image of a cityscape is in the background. A vase of white flowers is on the table.
Building Bold Newsletter

MY PERSONAL MISSION:

To INVEST my time & RESOURCES IN AND alongside extraordinary people who are making the world a more creative, joyous or efficient place to be.

Spreadsheets are my jam

*

Follow through is my love language

*

Sustainability is my goal

*

Spreadsheets are my jam * Follow through is my love language * Sustainability is my goal *