Moke & wine

established 2022

Moke & Wine Tours is a tourism entertainment and recreation company that provides thoughtfully curated wine tours in 100% electric Moke eCars. Moke & Wine provides hand-picked, curated food and wine experiences for both tourists and locals of Temecula Valley Wine Country alike.

visit the site

PLATFORM by RAW Artists™

established 2020

PLATFORM by RAW Artists™ is a licensing program based on the proprietary technology, intellectual property, and trademarked brand of RAW Artists Inc. PLATFORM by RAW Artists™ was born out of the pandemic and has opened opportunities for creative entrepreneurs that are interested in owning and operating their own creative showcase events in their local communities.

become a licensee

Hatch Planning & Strategy

established 2020

Hatch Planning & Strategy is a boutique Consultancy that assists entrepreneurs with creating and/or revising their business plans. Through one on one consultation packages with business owners, of both service-based and consumer product companies Heidi helps new founders and seasoned business owners plan for profitable growth and sustainability.

visit the site

RAW Artists Inc.

established 2009

RAW Artists Inc. is the world’s largest independent arts organization. With a mission is to provide tools, resources, exposure, and education for independent artists everywhere. RAW was upstarted with zero investment or corporate sponsors and grown into a multi-million dollar, Inc. 5000 Fastest Growing Company (2019), with licenses in five countries around the world. At its peak, RAW’s team consisted of 65 employees. Heidi hired 200 people over eleven years and developed all systems, training materials, handbooks, and standard operating procedures.
Heidi procured venue contracts in over 100 cities across the globe as well as cultivating national partnerships and relationships with press, vendors, and industry professionals in the field. During her tenure, she also consulted and worked with thousands of creative entrepreneurs in various mediums. The organization pivoted to a tech company post-pandemic and is now the foundation for PLATFORM by RAW Artists™.

visit the site

FOUND Agency

established 2015

FOUND Agency is a subsidiary of RAW Artists Inc.  FOUND Agency works exclusively with artists within the RAW organization and corporate clients in need of creative projects like murals, beauty services, photography, or entertainment booking. FOUND plays matchmaker with artists and commercial clients and manages each creative project from start to finish.

FOUND emerged organically as the corporate world showed demand for artists. FOUND Agency has brokered and completed projects all over the united states with murals being the most popular service. FOUND Agency has has worked with hotels, commercial developers, retailers, restaurants, and even an NFL Team.

visit the site

Project Ethos


Project Ethos was Heidi’s first “grown-up” business (though she technically founded a handful of others dating back to the time she was 11 years old).  What started as a fashion, music, and art event for herself and her creative friends with a unique crowdfunded method, later grew to a larger establishment. Over the course of three years, Heidi grew the bi-annual show to a 2,500 person, celebrity-attended, red carpet event where the likes of Colbie Callait, OneRepublic, and Andy Grammar graced the stages. The show was heavily fashion-focused and later showed brands like Nicole Miller, Hale Bob, and Frederick’s of Hollywood.

She left the company to my partner in 2008. The show continued to run until 2015.
During her tenure at Project Ethos, she devised the show format, theatrical openings, thematic decor, event graphics and managed over 35 young independent contractors from age 20-23.

visit the site

HALuerra LLC


HALuerra is an umbrella LLC that has hosted various creative projects over the years. More recently, it’s been refined as the entity behind the book, The Work of Art, speaking engagements, consulting, as well as investments.



An annual indie arts awards show that awarded RAW artists with life-changing and career-building opportunities and prizes.

RAW Film Festival

A local immersive film festival featuring art, music and performance celebrating independent short filmmakers from Los Angeles and around globe.

visit the site

The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs

Heidi’s first book is a self-published brass-tacks guide that has been described as a “creative bible” and “required reading” for creative entrepreneurs. The book is used in a few schools as creative business ciriculum and has been endorsed by the Arts Editor by LA Weekly and Fashion Designer, Rebecca Minkoff.

buy the book


The National Arts Drive

A nationally recognized socially distanced fundraiser and community art experience.

visit the site

RAWketeers Kids Program

Creative workshops in partnership with the Boys and Girls club.

Skid Row Fashion, Food & Art Drive

A clothing and food drive + art and music therapy for the residents and surrounding homeless community at the Los Angeles Mission.


Downtown Los Angeles Neighborhood Council - Arts & Education Seat

Entrepreneurship Curriculum, DaVinci Schools - Advisory Board Member

Women in Leadership Extension Program - University of Riverside, Advisory Board Member

Art Square Startup - Board Member

Women In Biz Networking Group - Founder

National Independent Venue Association (NIVA) - Member


Temecula Junior High School

DaVinci School

Fashion Institute of Design & Merchandising

Blush Con - Girlboss Panel

UC Womxn’s Leadership Conference - Entrepreneurship + Inclusion & Intersectionality Panels

LA Biz Mentorship Program